- Engagement Type: Sell-side Advisory
- Primary Sector: Tech-Enabled Services
- Secondary Sector: Business Services
Vertical Performance Partners, Inc.
Founded in 2010, Vertical Performance Partners developed mobile software applications that turns corporate training and marketing content into mobile apps for the iPad. The company focused on the pharmaceutical industry, with customers, including Bayer, Bristol-Myers Squibb and Johnson & Johnson. Vertical Performance Partners, solved a business challenge since much of the training and marketing content that pharmaceutical companies created used formats such as PDF, Flash or video format that weren’t compatible with iPads.